Welcome to
A tailored learning program for brands, creatives & media professionals. It’s your shortcut to brand strategy on Twitch!
Twitch
Audience
Uncover the changing attitudes, values, and sentiments of Generation Twitch—aka adult Gen Z and Millennials
Choosing Streamers
Learn about Twitch streamer culture and how to form meaningful connections with the Twitch Community
Brand
Presence
Find out how to build your brand strategy on Twitch and how to set up your brand’s Twitch channel
Watch our Gameplan for Brands trailer to learn more!
To get started, you will need to login to the Amazon Learning Console.
If you have not yet registered, you will need to create a login to access the training. We encourage utilizing your professional emails to ensure we can credit registrations back to our partners.
Get ready to supercharge your brand’s potential with Twitch Gameplan for Brands.